Work Experience

White Communications 2018-2020/2023-present
Communications Consultant
Communications consulting for clients in hospitality, non-profit, and childcare sector. Projects include strengthening customer loyalty and engagement; producing season-long anniversary campaign to enhance brand story; earned media placements; crafting/deploying internal communication strategy;  drafting/launching scholarship program; writing/producing donor book for capital campaign, creating website/social media strategy.

White Management Corporation 2020-2022
Vice President of Communications
Increased employee retention and morale through strengthening corporate culture and expanding internal communications. Established/leveraged online channels to amplify brand promotions, engage employees and local community. Earned media coverage in regional publications and on local television. Expanded public engagement, corporate commitment, and hiring prospects through Grand Opening events, local store marketing initiatives. Key contributor to company’s strongest revenue performance in 50-year history.

Sugarbush Resort 2008-2018
Vice President of Communications, Guest Service, Brand 2013-2018
Brand story-teller for resort, strengthening the customer and employee experience. Translated resort goals into internal and external communication plans. Deepened community and non-profit relationships. Generated stories in national media to reinforce market strength. Key contributor to resort’s strongest revenue and skier visits to date. Responsible for media relations, communications, guest experience, brand.
Vice President of Marketing 2008-2013
Reinvented marketing team to make best use of resources/talent. Invested in internal team’s growth by retaining external agency for guidance. Enhanced customer experience by introducing resort brand standards, creating robust events calendar, launching new website, building social media content and followers, growing email marketing lists. Created and exceeded season pass and lift-ticket campaigns.  Key contributor to record revenues and skier visits. Responsible for marketing, paid media, internal/external communications, events.

Freelance Writer/Editor/Publicist 2001-present
Published articles in Mothering Magazine, Vermont Life, Seven Days-Vermont, VT Diggger, among others. Placed stories in O, The Oprah Magazine and on Good Morning America for Catalogue Choice, a project backed by National Wildlife Fund. Pitched show/participated in conversation on Vermont Public Radio.

The American Prospect Magazine 1999-2001
Publisher
Charged with professionalizing business side of bi-monthly magazine. Orchestrated circulation plan to meet/achieve aggressive readership growth goals. Created sales, marketing, public relations initiatives to relaunch magazine, generate earned media, sell ad space.

The Atlantic Monthly and Fast Company Magazines 1992-1998
Director of New Media/Operations Manager 1996-1998
Created structure for business side of Atlantic’s online presence, managing costs, initiating contract for online ad sales. Assisted VP of Operations in building staff for both magazines. Worked with architect to design/move to new office space. Co-managed staff of eight.
Marketing Director 1995
Supported sales team with creation of written proposals and special events for most valued advertisers, including automotive, liquor, and jewelry accounts. Managed team of two.
Special Projects Director 1993-1994
Directed group in writing and designing magazine advertorial sections. Designed/executed special events for VIP advertisers, such as gala event at Fogg Art Museum for Chrysler. Co-founded Atlantic’s new media department on America Online, later on web.
Production Coordinator 1992
Assisted production director in collecting magazine pages for review before printing. Assisted with tracking down ads, positioning ads and editorial. Created a visual system laying out magazine pages on wall for staff to review.

Education

Boston College 1991
BA in English literature, Concentration in Spanish language

University of Granada 1990
Study abroad semester immersion program

Awards

Academy of Interactive and Visual Arts (AIVA) Communicator Awards 2019
Award of Excellence for Sugarbush Magazine

National Ski Areas Assoc. Marketing Award 2010
Best Learn to Ski & Snowboard Campaign for Sugarbush Resort

Volunteer Work

Vermont Women’s Fund Council 2020-present
Co-chair, 2024; Council Member since 2020.

Central Vermont Economic Development Corporation Board 2014-2022
Board chair, 2017-18; Executive Committee member, 2016-2021.

Harwood Union High School Hiring Committee (Sciences) 2015

Waitsfield Elementary School Parent Teacher’s Association 2005-2008
President, 2006-07.

Languages

Working knowledge of Spanish; basic French.